Data VisualizationPersonasPrototypeStakeholder Workshops

CA Technologies

Cloud Service Delivery Platform — Vision for SaaS Transformation

The Challenge

CA Technologies engaged me to come up with the vision for the new Cloud Service Delivery Platform, which gives service providers a standardized way to manage their customers, services, and resources. The main task was to work with the team and a representative set of clients to improve the frontend user experience — including exploring a wide range of advanced data visualization options such as dashboards with KPIs, charts, graphs, tree map views, and hyperbolic tree views.


Stakeholder workshop for CA Technologies persona development across 3 cities
High-fidelity storyboards for Cloud Service Delivery Platform
Cloud Service Delivery Platform 2.0 — overview dashboard with metrics and charts
Cloud Service Delivery Platform 2.0 — heat-map status grid
Cloud Service Delivery Platform 2.0 — network diagram of resource relationships

My Approach

  • Get familiar with the existing platform and the initial version of the new SaaS platform.
  • Lead workshops with dozens of client stakeholders in three U.S. cities to surface top user needs and tasks.
  • Explore advanced data visualization techniques used for large and frequently changing data sets.
  • Create detailed personas, storyboards, wireframes, and a clickable prototype.

Deliverables

  • Interview guides for multi-city stakeholder workshops
  • Detailed, actionable personas grounded in real workshop data
  • Storyboards (hand-sketched and refined to higher fidelity)
  • Annotated wireframes
  • Clickable prototype done with AxureRP
OutcomePersonas & clickable prototype from 3-city stakeholder workshops
NextAvaya.com — Rebranding & Global Website Redesign
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Marc CrawfordAvailable for consulting engagements

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