APPROACH
Research & Discovery
Research & Discovery
Research & Discovery
- Psychological research, human factors and and usability engineering were the pillars that I built my career in UX on.
- I have since planned and conducted usability tests, expert reviews, heuristic evaluations, card sorts and UI standards inspections for many top global firms.
- In the second half of my career I added competitive research, stak
- Psychological research, human factors and and usability engineering were the pillars that I built my career in UX on.
- I have since planned and conducted usability tests, expert reviews, heuristic evaluations, card sorts and UI standards inspections for many top global firms.
- In the second half of my career I added competitive research, stakeholder interviews, personas, storyboards, story mapping and design thinking to the mix of preferred research and discovery methods.
- In my experience, skipping the Research & Discovery phase (or doing it as an afterthought) will often lead to more rework and lower-quality products and services.
Collaborative Design
Research & Discovery
Research & Discovery
- Many UX designers will "leapfrog" straight from learning a little bit about the project and the target audience straight into churning out wireframes and prototypes - in the hope of impressing the team and clients.
- I prefer to engage other team members, stakeholders and users in collaborative design thinking sessions, using whiteboards an
- Many UX designers will "leapfrog" straight from learning a little bit about the project and the target audience straight into churning out wireframes and prototypes - in the hope of impressing the team and clients.
- I prefer to engage other team members, stakeholders and users in collaborative design thinking sessions, using whiteboards and paper sketches as a starting point.
- In some cases I even test such early concepts with users before creating any detailed specifications and prototypes.
- This not only leads to better results (with fewer rounds of revisions), but also keeps the team engaged and on-board with the approach.
On-Time Execution
Research & Discovery
On-Time Execution
- Focusing on research, discovery and collaborative design in the early stages makes it easier to deliver robust user flows, wireframes and prototypes on time - or even ahead of time.
- My experience with planning, oversight and management of projects also helps to identify those "red flags" that tend to put a strain on the UX team and jeopard
- Focusing on research, discovery and collaborative design in the early stages makes it easier to deliver robust user flows, wireframes and prototypes on time - or even ahead of time.
- My experience with planning, oversight and management of projects also helps to identify those "red flags" that tend to put a strain on the UX team and jeopardize the timely execution.
- I work closely with fellow team leads and business stakeholders to ensure any problems are caught and corrected early in the process.
- Projects I was on that did not account for research and discovery in the beginning or did not allow for collaborative design were the ones that led to unnecessary rework and delays.