MARC CRAWFORD
MARC CRAWFORD
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MARC CRAWFORD

Vergennes, VT  |  617.417.4417  |  marccraw@gmail.com  |  linkedin.com/in/marccraw/ 


Senior UX Designer

Highly creative and multitalented user experience (UX) designer with over 20 years of experience in UX for high-profile clients across technology, healthcare, publishing and business spheres.  Excels at translating client business needs and objectives into robust application designs.  Exceptional collaborative and interpersonal skills; able to build strong rapport with internal and external clients and coordinate high-performing, cross-functional project teams.  Comfortable within deadline-driven environments, operating with strict budget requirements.  Master’s in Industrial / Organizational Psychology with focus in Human-Computer-Interaction (HCI).


Areas of Expertise:

  • User Research & Testing
  • Wireframes, Storyboards
  • Interactive Prototypes
  • Pixel-Perfect Mocks
  • Mobile & Web Applications
  • Cloud / SaaS Platforms
  • AI Tools & Solutions
  • Usability / Accessibility
  • Agile / Scrum 
  • Global Project Teams
  • Client / Stakeholder Relations


SELECTED PROJECTS

  • Fidelity Investments: Small business retirement tools and solutions.
  • Bloomsbury Publishing: Designed a custom content management platform. 
  • IBM: IBM Watson Health-PHM “Campaign Manager” platform. 
  • CA Technologies: Vision for new Cloud Service Delivery Platform with advanced data visualization.
  • Macmillan: Salesforce.com migration and custom “Campus Planner” web application.
  • Avaya: Rebranding, social media strategy and global redesign of Avaya.com.



PROFESSIONAL EXPERIENCE


FIDELITY INVESTMENTS, Remote & Merrimack, NH

Information Architect & UX Lead, 11/2019 – 8/2024

Reimagine end-to-end user experience for the Small Business Retirement squad within Wealth Management.  This includes conducting customer research, competitive analyses, creating storyboards / user flows / wireframes, applying the most up-to-date design standards and designing responsive web sites and applications.


PHOTON, New York, NY / London / Canada

Creative Lead, 2/2016 – 3/2019

Planned and conducted user research, hands-on in all aspects of UX design plus oversight for UI design, look and feel standards and accessibility compliance.  Projects included backend systems, desktop and mobile applications for web, iOS and Android.  Developed personas, user journeys, storyboards; created wireframes and interactive prototypes.  Defined the UX for a custom content management platform for Bloomsbury Publishing in London. 


EXIMIOUS LLC, New York, NY

Founder and Principal UX Consultant, 12/2010 – 2/2016

Explored advanced data visualization options for CA Technologies; designed custom Salesforce.com application for Macmillan and designed enhancements to Bloomberg Law web app.  Redesigned global websites for Volvo and GE; worked closely with global partners on UX strategy and product design for IBM.  Developed storymap, user flows and wireframes for Reframe. 


R/GA, New York, NY

Interaction Design Director, 4/2008 – 12/2010

Directed teams and coordinated cross-functional project stakeholders including clients, developers, visual designers, copywriters and third-party vendors to deliver impactful design solutions for high-profile account Avaya.  Helped prepare new business pitches, strategic initiatives and presentations delivered to senior clients. Spearheaded several large content audits and competitive analyses. Mentored junior designers.


FIDELITY INVESTMENTS, Boston, MA

Design Lead/Information Architect, 8/2006 – 3/2008

Presided over the internal eBusiness Design team and aligned design, development and business objectives. Authored design briefs and fostered positive business relationships.  Established project estimates / plans and helped secure new projects.  Created personas, user scenarios, storyboards, flow diagrams, wireframes and prototypes for usability testing.  Led formal design reviews.


ZIFF DAVIS MEDIA INC, New York, NY

Director, Information Architecture, 2/2005 – 8/2006

Oversaw team of information architects, business analysts and usability specialists.  Led functional inspections, personas, card sorting, sitemaps, wireframes and prototyping.  Created a portable usability lab and coordinated all aspects of testing – including planning, analyzing results and writing / presenting reports.


Additional experience as Manager of Usability Engineering for American International Group, Inc (2002-2005) and Information Architect and Usability Specialist for OgilvyInteractive (1999-2002).



EDUCATION/TRAINING


Certified Usability Analyst (CUA)

Human Factors International


Master of Arts in Psychology

University of Heidelberg, Heidelberg, Germany

Focus: Clinical & Industrial/Organizational Psychology

Thesis: The Role of Social Support and Control on Occupational Stress

Internships: Drug Rehabilitation and School Psychology

Paid student work: Staff assistant on Psychiatric Admissions Ward



VOLUNTEER WORK AFTER HIGH SCHOOL

Voluntary Social Year in Nursing Homes

Arbeiterwohlfahrt Bezirksverband Baden e.V. (Germany)



TECHNICAL PROFICIENCIES


PLATFORMS:

Macintosh OS, Windows, iOS, Android, Salesforce.com


TOOLS:

Figma, Sketch, Adobe Creative Suite, Miro, Mural, UserTesting.com


LANGUAGE SKILLS

Bilingual in English and German, Conversational French

Copyright © 2024 Marc Crawford, UX Design & Research

 - All Rights Reserved -

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