MARC CRAWFORD
Vergennes, VT | 617.417.4417 | marccraw@gmail.com | linkedin.com/in/marccraw/
Senior UX Designer
Highly creative and multitalented user experience (UX) designer with over 20 years of experience in UX for high-profile clients across technology, healthcare, publishing and business spheres. Excels at translating client business needs and objectives into robust application designs. Exceptional collaborative and interpersonal skills; able to build strong rapport with internal and external clients and coordinate high-performing, cross-functional project teams. Comfortable within deadline-driven environments, operating with strict budget requirements. Master’s in Industrial / Organizational Psychology with focus in Human-Computer-Interaction (HCI).
Areas of Expertise:
SELECTED PROJECTS
PROFESSIONAL EXPERIENCE
FIDELITY INVESTMENTS, Remote & Merrimack, NH
Information Architect & UX Lead, 11/2019 – 8/2024
Reimagine end-to-end user experience for the Small Business Retirement squad within Wealth Management. This includes conducting customer research, competitive analyses, creating storyboards / user flows / wireframes, applying the most up-to-date design standards and designing responsive web sites and applications.
PHOTON, New York, NY / London / Canada
Creative Lead, 2/2016 – 3/2019
Planned and conducted user research, hands-on in all aspects of UX design plus oversight for UI design, look and feel standards and accessibility compliance. Projects included backend systems, desktop and mobile applications for web, iOS and Android. Developed personas, user journeys, storyboards; created wireframes and interactive prototypes. Defined the UX for a custom content management platform for Bloomsbury Publishing in London.
EXIMIOUS LLC, New York, NY
Founder and Principal UX Consultant, 12/2010 – 2/2016
Explored advanced data visualization options for CA Technologies; designed custom Salesforce.com application for Macmillan and designed enhancements to Bloomberg Law web app. Redesigned global websites for Volvo and GE; worked closely with global partners on UX strategy and product design for IBM. Developed storymap, user flows and wireframes for Reframe.
R/GA, New York, NY
Interaction Design Director, 4/2008 – 12/2010
Directed teams and coordinated cross-functional project stakeholders including clients, developers, visual designers, copywriters and third-party vendors to deliver impactful design solutions for high-profile account Avaya. Helped prepare new business pitches, strategic initiatives and presentations delivered to senior clients. Spearheaded several large content audits and competitive analyses. Mentored junior designers.
FIDELITY INVESTMENTS, Boston, MA
Design Lead/Information Architect, 8/2006 – 3/2008
Presided over the internal eBusiness Design team and aligned design, development and business objectives. Authored design briefs and fostered positive business relationships. Established project estimates / plans and helped secure new projects. Created personas, user scenarios, storyboards, flow diagrams, wireframes and prototypes for usability testing. Led formal design reviews.
ZIFF DAVIS MEDIA INC, New York, NY
Director, Information Architecture, 2/2005 – 8/2006
Oversaw team of information architects, business analysts and usability specialists. Led functional inspections, personas, card sorting, sitemaps, wireframes and prototyping. Created a portable usability lab and coordinated all aspects of testing – including planning, analyzing results and writing / presenting reports.
Additional experience as Manager of Usability Engineering for American International Group, Inc (2002-2005) and Information Architect and Usability Specialist for OgilvyInteractive (1999-2002).
EDUCATION/TRAINING
Certified Usability Analyst (CUA)
Human Factors International
Master of Arts in Psychology
University of Heidelberg, Heidelberg, Germany
Focus: Clinical & Industrial/Organizational Psychology
Thesis: The Role of Social Support and Control on Occupational Stress
Internships: Drug Rehabilitation and School Psychology
Paid student work: Staff assistant on Psychiatric Admissions Ward
VOLUNTEER WORK AFTER HIGH SCHOOL
Voluntary Social Year in Nursing Homes
Arbeiterwohlfahrt Bezirksverband Baden e.V. (Germany)
TECHNICAL PROFICIENCIES
PLATFORMS:
Macintosh OS, Windows, iOS, Android, Salesforce.com
TOOLS:
Figma, Sketch, Adobe Creative Suite, Miro, Mural, UserTesting.com
LANGUAGE SKILLS
Bilingual in English and German, Conversational French