MARC CRAWFORD ● Senior UX Consultant / UX Lead / Senior Product Designer
Vergennes, VT, United States | +1 617 417 4417 | marccraw@gmail.com | https://www.linkedin.com/in/marccraw/
OVERVIEW
Senior UX Leader with 15+ years experience driving research-led product design across government, financial services, media, technology, and healthcare. Led end-to-end discovery-to-delivery for web/mobile, resulting in user-centered design solutions that significantly enhanced usability and accessibility for a wide range of clients and agencies, including Fidelity Investments, R/GA, IBM, the U.S. Department of Commerce.
Expertise in user research, information architecture, and interactive prototyping drives the creation of innovative digital experiences for web and mobile platforms. Proven ability to collaborate effectively with global teams and stakeholders, ensuring design integrity and adherence to project timelines.
PROFESSIONAL EXPERIENCE
★ Senior UX Consultant, SNAPIT SOLUTIONS, Remote
Dec 2024 — Sep 2025
IT Services and IT Consulting / 11-50 Employees
• Client: U.S. Department of Commerce / International Trade Administration.
• Led user research initiatives and created storyboards to gather insights and re-imagine the market intelligence service.
• Developed wireframes, sitemaps and interactive prototypes for the "Export Solutions" section of the main web property, Trade.gov.
★ Information Architect, FIDELITY INVESTMENTS, Merrimack, NH / Remote
Nov 2019 — Aug 2024
Financial Services / 10K+ Employees
• Member of the Small Business Retirement team within Wealth Solutions.
• Led user research initiatives to inform design strategies and improve user experience. This included conducting several rounds of user testing of both new and existing small business web pages and tools.
• Collaborated with other teams to create wireframes and interactive prototypes for websites and applications, including the successful launch of the new "Small Business Retirement Plan Selector" tool. With the launch of this new tool, both task completion time and call center volume were reduced by over 25%.
★ Creative Lead, PHOTON, Canada / U.K. / U.S. (multiple locations)
Feb 2016 — Mar 2019
IT Services and IT Consulting / 5K-10K Employees
• Clients: Sentara Healthcare, Bloomsbury Publishing, Santander Bank, Credit Suisse, Manulife.
• Led creative direction and design strategy for diverse projects across several industries--both for domestic and international clients.
• Developed wireframes, storyboards, and interactive prototypes for mobile and web applications, including a custom content management system that enabled the client to scan and archive ancient texts and images.
★ Founder & UX Lead, EXIMIOUS LLC, New York, NY / Remote
Dec 2010 — Feb 2016
UX Consulting / 1 Employee
• Clients: Bloomberg, CA Technologies, Macmillan, Volvo, GE, IBM.
• Explored advanced data visualization techniques as part of a SaaS vision project for CA Technologies. Led workshops in several locations across the U.S. that resulted in the successful creation of 100% data-driven personas.
• Assisted with Macmillan's Salesforce.com migration effort and designed a custom Salesforce.com application for higher education. This application saved significant time and effort compared to the previous way of conducting business.
• Collaborated with a team of UX designers to enhance the experience of the Bloomberg Law web application, leading to increased efficiency and time savings for the target audience.
• Redesigned global websites for Volvo and GE, improving the overall experience and making it easier to complete common tasks.
• Collaborated with global partners to refine UX strategies for IBM Watson Health, driving product design innovations.
★ Interaction Design Director, R/GA, New York, NY
Apr 2008 — Dec 2010
Advertising Services / 1K-5K Employees
• Clients: Avaya, Goldman Sachs, Verizon.
• Directed team of designers and coordinated cross-functional project stakeholders to deliver impactful design solutions for high-profile B2B account Avaya.
• Key accomplishment: global re-branding and redesign of Avaya.com. This included the addition of a new “Business Partner Locator” tool, which featured both Salesforce and Google Maps integrations.
• Spearheaded large content audits and competitive analyses to inform strategic design decisions.
• Mentored junior designers, promoting skill development and fostering a collaborative work environment.
EDUCATION/TRAINING
Master of Arts in Psychology
University of Heidelberg, Germany
• Focus: Clinical & Industrial/Organizational Psychology, Human-Computer-Interaction
• Thesis: "The Role of Social Support and Control on Occupational Stress".
Certified Usability Analyst (CUA)
Human Factors International, Inc.
TECHNICAL PROFICIENCIES
TOOLS
• AI Tools (ChatGPT for ideation, Microsoft Copilot for research synthesis)
• Design (Adobe Creative Suite, Adobe InDesign, Figma, Sketch)
• Information Architecture (Microsoft Visio, Omnigraffle)
• Collaboration (Jira, Miro, Mural, Slack, Microsoft Teams, Zoom)
• User Research (SurveyMonkey, UserTesting, Zoom)
METHODS & STANDARDS
• A/B Testing, Card Sorting
• Heuristic Evaluations, Usability Reviews
• Jobs-to-be-done (JTBD)
• Journey Mapping, Service Blueprints
• Standards Inspections
• United States Web Design System (USWDS)
• WCAG 2.2 / Section 508
Keywords
A/B Testing, Accessibility (WCAG/508), Agile/Scrum, AI Solutions, AI Tools, Android, AxureRP, B2B, B2C, Client/Stakeholder Relations, Cloud/Enterprise SaaS Platforms, Design Systems, Global Project Teams, Human-Computer-Interaction (HCI), Information Architecture, Interactive Prototypes, iOS, Journey Mapping, JTBD, macOS, Microsoft Teams, Microsoft Visio, Mobile Apps, Mock-ups, Omnigraffle, Product Design, Prototyping, Salesforce, Service Design, Slack, Storyboards, SurveyMonkey, Usability, User Research, User Testing, USWDS, UX Design, UX Leadership, Visual Design, Web Applications, Website Design, Windows, Workshops, Zoom.
Additional Details
• Links: Website / Portfolio , LinkedIn Profile
• Work authorization: United States (including Public Trust clearance), European Union
• Languages: English (native speaker), German (fluent), French (conversational)